Flagship routine

Daily Scalp Serum

Everything Bracken offers for hair, in one routine — prescription and everyday care, sequenced so you actually stick to it.

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Reviewed by a licensed provider before anything prescription ships
Delivered to your door, discreetly packaged
Pause, change or cancel from your account

The short version

Dryness and flaking are the usual reason people stop a topical in month two. This is the thing that keeps them going: light, unscented, and absorbed before it can sit on the hair.

What's in the box

Five parts, one routine. The prescription components are dispensed only if a provider decides they're appropriate for you.

Prescription

Topical Formula

Applied to the scalp. Prescribed after medical review.

Prescription

Oral Formula

Taken daily. Prescribed after medical review.

Everyday care

Daily Scalp Serum

Leave-in serum for day-to-day scalp care.

Everyday care

Thickening Shampoo

Wash-day shampoo built for finer hair.

Tool

Derma Roller

A handheld roller for use on the scalp, a few times a week.

Not sure it's the right fit?

Start the consultation and a licensed provider will tell you what they recommend — including nothing at all.

Start a consultation

How to run it

Two minutes in the morning, two at night. That's the whole ask.

01
Morning

Oral Formula with water, if it's been prescribed to you. Then the Daily Scalp Serum on a dry scalp, parted in sections.
02
Wash days

Thickening Shampoo in place of whatever you're using now. Rinse fully and let hair dry before anything else goes on.
03
Evening

Topical Formula to the areas your provider directed, on a clean, dry scalp. Wash your hands after.
04
Two or three nights a week

Derma Roller over the scalp first, then leave the scalp bare overnight. Clean the roller after every use and replace it when the instructions say to.

Follow the instructions that come with your order and anything your provider tells you directly — those override this page. Tell your provider or pharmacist about side effects.

Who it's for

Men who've noticed thinning at the crown or hairline and want to act now rather than later
Anyone tired of assembling a routine from four different shelves
People who'll do a daily routine if it's laid out for them

Who it isn't for

Anyone under 18
Women, and anyone pregnant, trying to conceive or breastfeeding
People wanting a one-off fix — this is an ongoing routine, and results differ from person to person
Anyone unwilling to complete a medical review first

Before you order

The everyday care items ship as ordered. The prescription components are a separate decision, made by a clinician, after they've read your intake.

Prescription treatment Treatments here are available by prescription only. A licensed provider reviews your medical history and decides whether a treatment is appropriate for you, and may decide that it is not. Submitting a consultation is not a prescription and does not guarantee one.

Questions, answered straight

How does shipping work?

Orders ship from a US pharmacy or fulfilment partner in plain packaging with no branding on the outside. You'll get tracking by email once it's handed over. Prescription components only ship after a provider has reviewed your intake and written the prescription, so a first order can take a few days longer than a refill.

Can I pause or cancel?

Yes. Manage it from your account — pause a shipment, change the date, or cancel outright. Cancel before an order enters processing and it won't be charged. There's no term to serve out and no cancellation call.

What if a provider decides it isn't right for me?

Then it isn't right for you, and the prescription components won't be dispensed. The provider may recommend something different, ask follow-up questions, or tell you to see your own clinician in person. You aren't charged for a prescription that isn't written.

Can I buy the parts separately?

You can. Every component in this routine is sold on its own — browse the full catalogue and build what you want. The routine exists because most people want the whole thing in one go.

How do I reach a human?

Use the contact page and our support team will come back to you. Clinical questions about your own treatment go through your provider via your account, so they're answered by someone who's read your file.

Contact support

Start with the medical review.

It takes a few minutes. A licensed provider reads it and decides what, if anything, is appropriate for you.

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This site is for information and to arrange a consultation. It does not provide medical advice, diagnosis or treatment, and it is not a substitute for care from your own clinician. If you think you have a medical emergency, call 911 or go to the nearest emergency room.

Daily Scalp Serum

The short version

What's in the box

Topical Formula

Oral Formula

Daily Scalp Serum

Thickening Shampoo

Derma Roller

Not sure it's the right fit?

How to run it

Morning

Wash days

Evening

Two or three nights a week

Who it's for

Who it isn't for

Before you order

Questions, answered straight

Start with the medical review.

Reviews